Why did you choose 20mm for your choice of miniature scale?
1. 20mm costs the consumer 2-3 times less than 30mm on average. This means you can buy a small force for 10-20 bucks, a small army for 20-30 bucks and a sizable army for 40-50 bucks hands down. (Typical Force size based off of RKE Games and Pilgrim Cell Rules)

2. The amount of room needed to play on a tabletop is drastically reduced in most cases.

3. The miniatures, terrain, vehicles etc are substantially smaller. They are easier to store at home and take with you to friends or game events.

4. To buy an additional opposing force utilizing SPITE would usually require a good amount of money. 30-40 bucks buys you an entire new enemy army with which to battle. Wow, that broke the bank.

5. Most terrain setups suck unless you are a hardcore gamer. Most comanies have you playing around peice meal terrain. To obtain a substantial amount of terrain for any given genre of game in 30mm takes a lot of time and or money. All of this hinders good scenarios and extensive gameplay. 20mm terrain is 2-3 times cheaper not to mention my Materion Game System, which is 5-10 times cheaper on average.

6. Smaller 20mm miniatures equals less detail. Less detail equals less time painting and more time gaming. Hell, they are so small they can simply be blackwashed and treated like pewter board game peices. (Fag)

7. Generally 20mm miniatures do not require much assembly such as pinning arms, weapons etc and puttying in open gaps. While this limits the dynamics of the miniatures poses in a few cases, 20mm does not generally suffer from the aforementioned trappings.


On my side of things:
1. 20mm is easier for me to ship anywhere in the world. It is also cheaper for the consumer to receive via shipping.

2. 20mm is easier to stock, reorder and yields more miniatures per casting. Less room is needed to store smaller minis. Less room needed means less overhead for storage. Lower space used for storage means lower prices. Lower prices means... well, you get the idea.

3. A smaller scale of miniature means I can construct large scale in-depth adventurous scenarios. It enables me as a creator to have no bounds in content creation, and that, that is a very dangerous option to have at your ready.


In The End
Choosing Heroic 20mm was the hardest decision I made concerning starting my company. It consumed a lot of time and every few weeks would come back around and haunt me. Most of the non-historic market is in 28-30mm. Larger models have more details. They are presented better as a product, etc, etc. Most people want to buy what they already collect ie 28-30mm.

This just wasn't a choice for my first game, it was a choice for my entire company and all future games. That is a very hard choice to make. BUT, in the end it came down to, all the great benefits above or more detailed miniatures. The detail is an issue, especially since I am a artist and would like to see the detail of my art translated into super detailed miniatures, especially in later games.

However the benefits of 20mm to the game and gameplay are staggering. The benefits to the consumer are also quite notable. In the end I had to do what was best overall, not just concerning a single aspect, detail.


Why choose 20mm over something else like 15mm?
15mm detail was simply abysmal. So I opted for the smallest scale possible that still reflected enough detail to easily determine overall character.

I guess I can live with that.
Well thank you. That means everything to me. I mean, I was losing sleep over your acceptance. Now that you are okay with my choice of scale, I can go on with my life again. Praise the Lord!